Communications
Alabama School of Fine Arts Communications and Marketing
School Communications and Marketing Team
The Communications and Marketing team plays a vital role in shaping and sharing the story of our school. We manage internal and external messaging to ensure that students, parents, faculty, alumni, and the broader community stay informed and engaged. Our responsibilities include:
- Brand Management – Maintaining a consistent visual identity and messaging across all platforms.
- Public Relations – Building relationships with media outlets, writing press releases, and securing coverage.
- Social Media & Digital Presence – Managing the school’s social media channels and online campaigns.
- Website Design & Management – Creating and maintaining an intuitive, visually appealing, and informative website for students, parents, and prospective families.
- Email & Print Communications – Crafting newsletters, announcements, brochures, and promotional materials.
- Magazine Writing & Production – Developing a professional school magazine that highlights student achievements, faculty work, alumni successes, and special features.
- Video Production & Management – Creating and overseeing video recordings of performances, events, informational and promotional content.
- Event Promotion – Publicizing school events, performances, and special programs to increase attendance and engagement.
- Crisis Communication – Providing clear, timely messaging during urgent situations.
- Alumni & Community Engagement – Strengthening connections with graduates, donors, and supporters.
Communications & Marketing for the DJD Theater
For a professional theater, our team applies these same principles to elevate productions and build audience engagement:
- Show Promotion – Designing and executing marketing campaigns to sell tickets and increase attendance.
- Press & Media Outreach – Securing press coverage, interviews, and reviews for productions.
- Social Media & Content Creation – Showcasing behind-the-scenes content, cast interviews, and production highlights.
- Website Design & Management – Creating a dynamic, user-friendly website that serves as a hub for show schedules, ticket sales, cast and crew information, and donor opportunities.
- Sponsorship & Partnerships – Developing relationships with corporate sponsors and community partners.
- Audience Development – Engaging with patrons through targeted outreach
Whether for a school or a professional theater, our goal is to communicate effectively, engage audiences, and amplify the impact of our institution’s work.